How to Approach the Youth in your Marketing Efforts
A significant portion of the population is comprised of millennials. Another considerable portion is then made up of the Generation Z members. Their combined contribution to the overall population is about half the total. As a business entity, more so the marketing department, this number is one you cannot afford to ignore.
That combination of youth in the overall population shares some special characteristics; they are conversant with and dependent on technology, motivated by meaning, prioritize career flexibility, and are more willing to try out entrepreneurship. Here is what you need to know when making a marketing strategy for Gen Z and the millennials.
These groups care about the experience in the event. The older generation tended to be more convinced by the functionality of a product or service. You therefore need to emphasize more about the experience when marketing, and how your products and services deliver the best experience. You therefore need to show them what impact your products and services bring to their lifestyle.
Online marketing will be our preferred marketing approach. One distinguishing characteristic of those groups is their lives have been filled with the internet and smart devices. They are not familiar with spending time offline. If you need to reach them; your efforts need to be more focused on online channels. Social media platforms will replace all your print and traditional media options.
You also need to explain your brand to them. You cannot expect them to buy a product on the basis that it works. They first look at the vision and mission of the brand that presented the product to them. It helps if your brand is one that takes into consideration some of their major issues. They, for example, worry over things like global warming and climate change. Selling eco-friendly products make it easier for them to pick yours off the shelves.
There is a need to use gamification marketing. It is a marketing strategy in which you use gaming techniques such as ranking lists, competition, and scoring systems. You can tell when you decide to sell fitness devices. You can hold competitions all over the region where customers get to try and outrun each other. There will be the use of the connected devices, and the sharing of their data already has them appreciating your products. The overall effect will be one of increased attention on the products, and an established curiosity enough for them to buy.
There are a lot of challenges when it comes to marketing to Gen Z and millennials. They have the most diverse and dynamic tastes and preferences. By following what this guide has to say, you will find it easier to sell to a large part of that population.
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